企业品牌延伸量化决策探析

品牌延伸作为新产品进入市场的一条捷径和商家竞争的有效手段,被越来越多的企业应用,但延伸不当会对企业造成严重的危害,因此,在品牌延伸前进行分析就显得尤为重要。品牌资产、延伸相关性、环境因素是品牌延伸决策指标体系的决定因素,用层次分析法进行各个指标的权重分析,建立品牌延伸时的量化决策模型是品牌延伸的科学依据。     

基于Multisim的555定时器与运放构成的矩形波发生器比较分析

为了详细分析目前比较常用的555定时器和运放构成的矩形波发生器,填补其他文章仅单单分析一种电路的空白,利用Multisim强大的仿真分析功能,结合理论计算,对这两种方波发生器进行输出电压特性、占空比调节、输出频率、电源电压范围等方面的比较分析,希望给制作矩形波发生器的读者提供一定的参考价值。     

基于IAD延伸决策模型的农户征地意愿研究

基于奥斯特罗姆IAD模型的延伸框架,通过广东省21个市(县)2013年的调查数据,首先运用二元logistic整体回归模型对征地制度改革中农户的征地意愿进行研究,进而发现细分已征地农户与未征地农户的意愿差异并差别分析的必要。研究结果显示:除了一般的户主特征变量、征地补偿标准变量外,程序变量和认知改革变量对已征地和未征地农户的征地意愿影响尤其显著,但二者在近乎均质的行动舞台中,基于对事前最终行动结果信息的感知和预测,在征地意愿上表现出了不同的变量特征,数据分析表明未征地农户是以征地农户的最终行动结果(决策前)作为决策参照,以制定激励和预期收益调整征地意愿决策。另外,回归模型显示在征地意愿的影响因素中,程序公正(协议征地)要优于货币补偿,农户对土地财产性权利分配的关切不是征地制度改革自身所能解决的。     

华中数控系统标准PLC的修改与调试

近年来,黄冈职业技术学院机电一体化技术专业在加强硬件和软件建设的同时,形成了"做中学,做中教,教学做合一"模式,效果显著。本文主要讲述了在学校现有的条件下,如何开展一体化,来完成华中数控系统标准PLC的修改与调试。     

一体式A/O反应器处理高浓度有机废水实验研究

采用一体式A/O工艺对传统工艺进行改造,进行了一体式厌氧-好氧反应器(IAOR)生物流化床处理高浓度有机废水启动与运行实验。实验结果表明:在16～20℃下,25d完成反应器启动;在20～28℃下,反应器运行40d后,HRT缩短为20h,进水CODCr浓度提高为11800mg/L,容积负荷增加为13.2KgCOD/(m3·d)时,厌氧反应区CODCr去除率可达73%,好氧区可达95%,IAOR系统可达99%。证明IAOR反应器处理效率高,启动快,抗冲击负荷能力强,出水水质优良,适合于处理浓度高、水质水量变化大的有机废水。具有良好的工业应用前景。     

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

The conceptualization of integrated marketing communication (IMC) has evolved from the marketing communications-centered approach (in the early 1990s) to a broader, firm-wide organizational perspective. The latter is adopted in this research to define IMC as a multidimensional concept. This study was conducted to develop a measurement instrument to assess IMC and examine the role of organizational culture in IMC implementation. Data were gathered via an online survey conducted among CEOs and other senior managers. The findings provide evidence of the reliability and validity of the proposed IMC scale and demonstrate that the dominance of an adhocracy (vs. market) culture contributes to building a more IMC-friendly organizational environment.     

Determinants of materiality disclosure quality in integrated reporting: Empirical evidence from an international setting

This study examines determinants of materiality disclosure quality (MDQ) in integrated reporting (IR) in an international setting. To this purpose, we constructed a novel, hand‐collected MDQ score in line with the <IR> guiding principles introduced by the International Integrated Reporting Council. On the basis of a cross‐national sample consisting of 359 firm‐year observations between 2013 and 2016, we find that MDQ is positively associated with learning effects, gender diversity, and the assurance of nonfinancial information in the integrated report. On the other hand, we find that IR readability, listing in the Dow Jones Sustainability Index, and earnings management do not affect MDQ. Our results are robust to different statistical models. We expand on earlier empirical findings on IR disclosure quality and provide valuable insights for research, practice, and standard setting.     

Exploring the firm and country determinants of the voluntary adoption of integrated reporting

Information used to manage the business and support the decision‐making of stakeholders is being subject to an evolution. In this context, traditional financial reporting is considered not sufficient anymore. This has translated into a sharp increase in the number of firms that have begun to adopt emerging reporting practices. This study aims to examine the influence that both firm‐ and country‐specific characteristics have on the voluntary uptaking of integrated reporting internationally. In order to do so, it analyses a sample of 71 international listed companies that have adopted this reporting form in 2016. The results show that firms are more likely to implement integrated reporting if they are located in countries with a higher level of corruption perception and a better risk rating and that are considered as relatively more collectivist and feminist and with a long‐term orientation. Legal system has resulted to be not significant. As for firms' characteristics, large size, profitability, market‐to‐book ratio, and the size of the board are found to be significant variables. Moreover, the results indicate that the adoption of integrated reporting is not influenced by a higher level of leverage, firm efficiency and board diversity and independence.     

Stakeholder planning of the institutionalization of the volunteer farmer-trainer approach in dairy producer organizations in Kenya: key steps and supporting mechanisms*

The effectiveness of community-based extension approaches has been widely documented, however their sustainability remains weak. Institutionalization has been proposed as a way of achieving sustainability. This paper shares experiences of the learning and planning phase of the institutionalization of the volunteer farmer-trainer (VFT) approach in three dairy producer organizations (POs) in Kenya. The paper builds a detailed understanding of the key steps and social processes involved and the wider lessons that might be learned regarding institutionalization in the context of local institutions such POs. We draw on data from key informant interviews, focus groups discussions and workshops. The first phase of the process which spanned one year involved engagements with stakeholders at different levels; from VFTs, dairy cooperative management, government extension and local NGOs. The process involved awareness creation, joint learning at the individual, group and organization level, a strengths-weaknesses-opportunities-threats (SWOT) analysis of producer organizations and identifying opportunities for harnessing resources for support functions. We highlight the important supporting social and institutional processes that are required for this to happen. These include getting acceptance and support from key stakeholders, developing a shared understanding, stakeholder ownership of the process, commitment from top leadership of POs and institutional structures to support the process. For the process to be actualized, we discuss mechanisms that need to be put in place.     

基于改进SCOR的外向型企业供应链风险评价及应用

为了更系统地对外向型企业供应链风险进行识别,改进供应链运作参考模型,将模型目的由优化供应链流程以提高供应链绩效转变为识别供应链流程运作中潜在的风险因素。在改进模型的基础上,构建外向型企业供应链风险评价指标体系,采用信息熵确定权重的物元可拓分析法评价已识别风险的等级情况,并以案例的形式展开具体讨论。结果显示:案例企业的整体供应链风险是处于中等风险,在22种风险因素中有6种属于较高风险等级。针对评价结果,提出做好前期调研工作、强化对风险源的监控管理、完善交易契约的内容设计以及构建供应链突发风险应急管理机制等措施建议。